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Bilingual Excellence in Business

Dátheangachas den Scoth sa Ghnó

Our Vision - Q-Mharc Gnó le Gaeilge

The vision of the Q-Mharc Gnó le Gaeilge certification mark is to acknowledge business organizations that evaluate, develop and capitalize on the use of the Irish language as a complementary business and marketing tool. This document sets out the minimum requirements and evaluation criteria in order to attain the certification mark Q-Mharc Gnó le Gaeilge.

Enhancing indigenous characteristics or ‘Irishness’ the Q-Mharc Gnó le Gaeilge signifies awareness of and commitment to bilingualism in business and culture through language and that an organization is a market leader in innovative customer service provision.

The function of this certification seal support's the Government's national policy, as set out in the 20-Year Strategy for the Irish Language (paragraph 6.8; Economic Life) and as detailed under the 5-Year Action Plan (paragraph 8.15).

Benefits of Q-Mharc Gnó le Gaeilge

If you are awarded the Q-Mharc Gnó le Gaeilge award your business will:

  • Attract New Customers and Penetrate New Markets:
  • Attain an internationally recognised ISO 9001:2008 Quality Management System certified award.
  • Consistently give a service that satisfies customers' expectations.
  • Communicate ‘Quality’ to target markets.
  • Improve Client Satisfaction
  • Capitalise on language as a complementary business and marketing tool.
  • Differentiates your business from competitors with an additional selling point.
  • Demonstrate pride, and a cultural interest in your community when doing business in Ireland.
  • Give a local focus to multinationals through an internationally recognised award.
  • Capture the imagination – eye catching, for a company not previously associated with the language.